Extraordinary solutions.  

About our Experience

Larsen Innovations LLC specializes in creating innovative products for the fence, building products, and construction services industries. Founder and President, Charles Larsen has more than thirty years experience in sales, marketing and distribution within the fence industry. During his career he has created several commercially successful patented and proprietary products, processes and systems. Today, millions of dollars in products are sold each year in multiple countries incorporating his innovations.

Our extensive industry experience positioned us to recognize an under served demand for products that were driven by market need, rather than supplier capabilities. With that foundation, we began a process of prioritizing a number of problems that have challenged the fence industry for years. Using design and strategic planning criteria that specifically consider all steps and constituencies in the supply chain, our approach is to pull together the right resources on a project specific basis, allowing us to create best of class solutions. Focusing on the solution and resultant intellectual property, allows us the flexibility to partner with the best product or service provider for a specific project to truly meet the needs of the marketplace.

President's Bio

After more than 30 years as one of the key drivers of the strategy and execution that created the leading distributor and manufacturer of products in fence industry, Charlie was eager for a new opportunity. After leaving his position as Vice President of Sales and Marketing for Master-Halco, Inc., he recognized the opportunity to build a new company where he could put his creative energy to work in an organization structured with the flexibility to take a "blank page" approach; unencumbered by the constraints of an existing market position, or manufacturing and inventory investments.

Recognized as a creative executive with a proven track record of driving industry-leading strategies that create and maintain competitive advantage, his skills include:
Business Strategy  
E-Commerce Positioning

Business-to-Business Marketing
Mergers and Acquisitions

Consumer Brand Develoment
Process Improvement
Sales Management
Product Development

As the inventor of several commercially successful products, several of which have patent protection, he understands the intellectual property rights process and how to position products that are compelling to the market place.

Examples of some of those products include PostMaster*, an engineered steel post that doesn't rot or warp like wood. Unlike round steel posts it can be concealed in the fence line to maintain the esthetic appeal of the wood fence. Patent numbers US 6,173,945 and US 6,530,561

A line extension to PostMaster named SteelMate* was developed and patented by Charlie. This product was targeted to appeal to a more cost conscious segment requiring simplified installation. This product is now in many stores of leading home centers.

Addressing the needs of the home center channel, an innovative new product named MasterCraft* was designed and patented by Charlie for Master-Halco. The product offers the consumer the choice of easily assembling any one of 4 basic ornamental panel styles from the contents of a single box. In addition to serving the in-stock needs with a program that requires very little shelf space, with the offered accessories such as rings and finials, the customer can create a wide variety of styles, providing a compelling alternative to much more expensive special order programs. Patents US D479,612 and US 6,824,123.

Recognizing an opportunity for a product positioned between a high end color-coated chain link fence and an ornamental fence system he developed a patent pending product named Series 300 Euroscape
*. This product combines welded wire mesh with the patented rail of the MasterCraft product. Euroscape as well as PostMaster were both featured in the two 2003 Sunset Magazine Idea Houses.

In addition to our in house capabilities we have an extensive network of industry experts that we can draw from on a project specific basis. Complimenting his varied business experience and capable network, Charlie holds an Executive Masters of Business Administration from the Peter F. Drucker School of Management at Claremont Graduate University.

* Note: PostMaster®, Steelmate, MasterCraft, Series 300 Euroscape are all trademarks or Registered markes of
Master-Halco®, Inc.

Larsen Innovations President, Charlie Larsen invented and patented the PostMaster post for Master-Halco.

Building on the success of the PostMaster product Charlie invented and patented the SteelMate post for distribution in alternative distribution channels.

MasterCraft, a customizable ornamental panel in a box is yet another of the patented product innovations created by Larsen.

He also developed the Series 300 Euroscape for Master extending the application of the MasterCraft elements into a new category of fence. This design proved to be so popular it was included along with PostMaster in Sunset Magizines first Idea House project.

© Sunset Magazine
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